Project in development.
Design practice – Brand identity
Client – Uncommon Friday
Context – Industry, music
Year – 2025
Uncommon Friday
A design practice working across visual identity, editorial and digital contexts. The work focuses on developing systems that give structure to ideas balancing clarity, adaptability and a close attention to context. Each project is approached as a framework rather than a fixed outcome, allowing it to evolve across formats, scales and uses.
The practice combines research, art direction and design development through a process of reduction and refinement, where decisions are guided by relevance and use. Working independently and in collaboration, teams are assembled according to the specific needs of each project. This flexible model allows for continuity between strategy and execution, maintaining a precise and grounded relationship to content, context and application.
Services
Strategy, Research, Creative & Art Direction, Visual Identity, Brand Systems, Web design, Digital Design, Editorial Design, Motion Graphics, Graphic Applications, Photography
Project
Design Practice
Client
Context
Year
SPQR Now
Editorial design
Real Academia de España en Roma
Cultural
2021
Uncommon Friday
Brand identity
Uncommon Friday
Music
2024
Dansa València 2026
Art direction, visual identity
Dansa València
Cultural
2026
Uncommon Friday
Brand identity
Ema
Architecture
2026
Horizontes Democráticos
Editorial design
Universitat de València
Academic
2025
La Retaguardia
Editorial design
IVAM. Institut Valencià d'Art Modern
Academic
2020
Clients
Generalitat Valenciana, Diputació de València, Institut Valencià d’Art Modern (IVAM), Institució Alfons el Magnànim, Biblioteca de l’ETNO, Centre del Carme , Universitat de València, Ferrocarrils de la Generalitat Valenciana, La Marina de València, Ajuntament de València, &Walsh, Prologue Films
Friends & Collaborators
Antonio Ballesteros , Teresa Juan, Nacho Pérez, Pau Orts, Ricardo Juarez, Joan Rojeski, Pau Goethe, Victoria Studio